Southeast Asia Weaves a Unified Tourism Branding in Malaysia at the 2025 ASEAN Tourism Forum

The Ministry of Tourism, Arts and Culture of Malaysia hosted the 43rd annual ASEAN Tourism Forum (ATF) January 15-19, 2025 in Johor Bahru with the theme: Unity in Motion: Shaping ASEAN’s Tourism Tomorrow. This conference and travel trade show is all about Southeast Asia’s sustainable and interconnected tourism future. Since its inauguration in 1981, the annual ATF rotates alphabetically through its 10 member-countries with a total of 600 million people—Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, […]